Vingle is a term that was trademarked by Apple Computer and iPads in 2005. It is a portmanteau of the words “video” and “single”. The term was originally coined by a group of VJs in London in late 2003, at the This Is Clip Hop party during ResFest, organized by the audio-visual artist collective “0.1”. Vingles were subsequently seen in 0.1’s launch party for Hewlett-Packard’s HyPe Gallery project.
Vingle trademark by Apple Computer
There is no official definition of what a vingle is, but it is generally understood to be a short music video that is specifically designed to be mixed by VJs in the same way that DJs mix regular music singles. Vingles are typically around 30-60 seconds long and are often made up of multiple layers of video, audio, and effects.
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MacOSXRumors and Appleinsider reports that Apple has filed for a trademark for the word “Vingle”.
“Telecommunication services, namely, electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; providing on-line chat rooms, bulletin boards and community forums for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio, television, film, news, sports, games and cultural events; web casting services; delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content”
Apple’s trademark on the term vingle has led to speculation that the company may be planning to release a new service or product that will allow users to create and share vingles. However, there is no official information from Apple about what the company’s plans for the vingle trademark are.
Here are some of the possible applications of vingles:
- Music videos: Vingles could be used as a new way to release music videos. VJs could mix vingles together to create live performances or to create music video compilations.
- Advertising: Vingles could be used to create short, eye-catching advertisements.
- Filmmaking: Vingles could be used to create short films or documentaries.
- Education: Vingles could be used to create educational videos that are more engaging for students.
- Social media: Vingles could be used to share short video clips on social media platforms.
Overall, vingles are a new and emerging form of media with a wide range of potential applications. It will be interesting to see how Apple and other companies use the vingle trademark in the future.